Branding is the promotion of a particular product or company by the means of advertising and distinctive design.  Branding & Identity, then, is the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other companies and products.

What makes a brand successful?

A well defined target audience, excellent reputation, relevance to the success of the target audience, high visibility, and a premium position.

How can you increase your brand’s strength?  Take the time to demonstrate WHY you have a good reputation by creating videos, take to social marketing, and creating a high performance website that help you share your story with the world.

What can your brand accomplish?

Your brand can attract customers more customers and potential business partners and employees more easily.  If you run a non-profit organization, your brand can help you to reach sponsors and keep your sponsors long term.

How can you measure your
brand Strength?

If you have a great reputation but little visibility, your brand strength is probably quite low.  If you have great visibility but less than positive reputation, your brand strength is likely very low.

However, if you have a good reputation with a decent visibility, your brand is likely very strong.

How will we work to brand
(or rebrand)
your business/organization?

theory of media will work with you to get your strategy right for your business/organization by researching how clients, customers, and buyers view you.  We will find where your marketing opportunities seem to be, and what you may need to implement or what changes you will need to make the most of your branding/rebranding strategy.

Together we will work on building your brand by looking at your name and seeing if you should change it.  We will then develop (or redevelop) a logo and tagline, create (or edit) your website and other marketing tools, and set your branding/rebranding guidelines.

Lastly we will roll out your brand with an internal launch, educating your team about your new brand (whether newly developed or rebranded), and follow that up with a public launch for all to see.

Planning & Budget

Now we get to the hard part — planning for branding/rebranding and the cost of creating a plan for your strategy.

Working together we will make sure to keep your schedule and your budget under control while in the midst of working together on this project.

The size of your business or organization, the number of “captains” that run your ship, the amount of research required, as well as the responsiveness of your team are different variables that may cause the branding process to go faster or slower.  Though we will do our part to help keep you on track, it will ultimately be up to you on the time that it takes to push this process forward.

packages&pricing_branding

classic
Branding Strategy

This package includes:

– Research of your Brand
– Positioning of your Brand
– Brand Tagline
– Brand Messaging & Creation

Planning & Budget:

  • Small Businesses & Organizations
    • We will work together for 8 – 12 weeks
    • Investment: $4,000.00 – $6,000.00
  • Medium Businesses & Organizations
    • We will work together for 10 – 14 weeks
    • Investment: $5,000.00 – $7,000.00
  • Large Businesses & Organizations
    • We will work together for 12-16 weeks
    • Investment: $6,000.00 – $8,000.00

Additional add-ons:

– Video packages
– Social Media packages
– Musical Composition
– Branding Web Design & Development
– Business / Organization Events

elite
Branding Strategy

This package includes:

– Research of your Brand
– Positioning of your Brand
– Brand Tagline
– Brand Messaging & Creation
– Logo Design
– Branding Web Design & Development
– Basic Brand Style Guidelines

Planning & Budget:

  • Small Businesses & Organizations
    • We will work together for 2 – 4 months
    • Investment: $4,000.00 – $8,000.00
  • Medium Businesses & Organizations
    • We will work together for 3 – 5 months
    • Investment: $6,000.00 – $10,000.00
  • Large Businesses & Organizations
    • We will work together for 4 – 6 months
    • Investment: $8,000.00 – $12,000.00

Additional add-ons:
– Video packages
– Social Media packages
– Musical Composition
– Branding Web Design & Development
– Business / Organization Events

Executive Branding Strategy

This package includes:

– Research of your Brand
– Positioning of your Brand
– Brand Tagline
– Brand Messaging & Creation
– Logo Design
– Performance Web Design & Development
– Expanded Branding Style Guidelines
– Simple Social Media Marketing Plan (without content creation)
– Classic Video Package

Planning & Budget:

  • Small Businesses & Organizations
    • We will work together for 3 – 6 months
    • Investment: $22,500.00 – $45,000.00
  • Medium Businesses & Organizations
    • We will work together for 4 – 8 months
    • Investment: $30,000.00 – $60,000.00
  • Large Businesses & Organizations
    • We will work together for 6 – 12 months
    • Investment: $45,000.00 – $90,000.00

Additional add-ons:
– Elite & Executive Video packages
– Social Media Content Creation
– Musical Composition
– Business / Organization Events