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Digital Marketing encompasses all marketing efforts that use an electronic device or the internet.  Businesses leverage digital channels such as search engines, social media, email, and other web services to connect with current and prospective clients.

Marketing is all about connecting with your audience at the right place, at the right time.  In the age of digital, most of your audience will be found online, meaning that if you are only using traditional marketing, you need to look at making that shift to social marketing.  Meeting your audience will be pretty much on social media anything.

Digital Marketing, then, is the opportunity to share your story through different forms of digital and social media platforms.  It will take all of your online marketing efforts, which is quite a change to even ten years ago, where we no longer have to wait to hear from our favorite brands, we can engage with them in real time.  Your potential clients, sponsors, and the like are able to get to know you in real time.

Traditional approaches, such as print advertising, sponsorships, and networking are beginning to give way for those now more powerful digital tools, allowing your business/organization an even broader reach and ROI (return on investment).  Digital marketing and online media offers businesses and organizations even more advantages, including lower costs, feedback in real-time, and a plethora of measurement tools.

What are some of the differences between Online and Traditional marketing?

ONLINE MARKETING

  • Social Media
  • Webinars
  • Phone & Video Chats
  • Online Publications
  • Email & Blogs
  • Searching
  • Online Advertising
  • Facebook Groups
  • Online Concerences

TRADITIONAL MARKETING

  • Networking
  • Speaking Engagements
  • In-Person Meetings
  • Print Publications
  • Direct Mail
  • Cold Calls
  • Print Advertising
  • Associations
  • Trade Shows

Research has shown that those businesses and organizations that are experiencing the greatest amount of growth are combining their use of both traditional and digital marketing techniques.  Not all tools and techniques are good for each and every business and organization, but theory of media believes that we have the knowledge necessary to be able to guide you to find the right course of action to help promote your organization.

packages&pricing_digital_marketing

Classic
Digital Package

  • Phase I :: Intake/Introductory Phase (before plan purchase)
    • Marketing Planning
    • Marketing Budget
    • Discuss Video Packages
  • Phase II :: Setting Your Marketing Strategy (after plan purchase)
    • Find and cement your business / organizational goals
    •  Research of your target audiences
    • Development of your marketing strategy
  • Phase III :: Build Out Your Marketing Plan
    • Select market techniques that fit your business / organization
    • Training your staff how to use social media marketing for your company
    • Set specific goals and tracking
    • Develop budgets and operational schedules
    • Implement agile marketing techniques
  • Phase IV :: Plan & Create Marketing Videos
    • Choose the best video package that best fits your needs: Classic, Elite, or Executive

Elite
Digital Package

  • Phase I :: Intake/Introductory Phase (before plan purchase)
    • Marketing Planning
    • Marketing Budget
    • Discuss Video Packages
  • Phase II :: Setting Your Marketing Strategy (after plan purchase)
    • Find and cement your business / organizational goals
    •  Research of your target audiences
    • Development of your marketing strategy
  • Phase III :: Build Out Your Marketing Plan
    • Select market techniques that fit your business / organization
    • Training your staff how to use social media marketing for your company
    • Set specific goals and tracking
    • Develop budgets and operational schedules
    • Implement agile marketing techniques
  • Phase IV :: Plan & Create Marketing Videos
    • Choose the best video package that best fits your needs: Classic, Elite, or Executive
  • Phase V :: Web Site Development
    • Branding or High Performance Lead Generating Website creation and development and/or editing of current website

Executive
digital Package

  • Phase I :: Intake/Introductory Phase (before plan purchase)
    • Marketing Planning
    • Marketing Budget
    • Discuss Video Packages
  • Phase II :: Setting Your Marketing Strategy (after plan purchase)
    • Find and cement your business / organizational goals
    •  Research of your target audiences
    • Development of your marketing strategy
  • Phase III :: Build Out Your Marketing Plan
    • Select market techniques that fit your business / organization
    • Training your staff how to use social media marketing for your company
    • Set specific goals and tracking
    • Develop budgets and operational schedules
    • Implement agile marketing techniques
  • Phase IV :: Plan & Create Marketing Videos
    • Choose the best video package that best fits your needs: Classic, Elite, or Executive
  • Phase V :: Web Site Development
    • Branding or High Performance Lead Generating Website creation and development and/or editing of current website
  • Phase VI :: Social Media Marketing Implementation & Management

Classic Digital
Time & Investment

TIME FRAME 
1 – 3 months

INVESTMENT
Starting at $7,000

Elite Digital
Time & Investment

TIME FRAME 
3 – 5 months

INVESTMENT
Starting at $10,500.00

Executive Digital
Time & Investment

TIME FRAME 
12 months

INVESTMENT
Starting at $32,500.00