Social Media Marketing (SMM) is a form of internet marketing that utilizes social networking websites as a marketing tool.  The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One thing that has never changed when it comes to marketing is networking, but the way that we network has.  Personal relationships, reputation, and referrals are still as important as they are with traditional marketing, but social media marketing has created a new set of options for businesses and organizations to be able to tap into.  With social media marketing you can now network with your potential clients in real time, teaming up with partners from around the world with just the click of a button.

Though easy for some, there are a lot of businesses and organizations that are struggling with this new way of marketing, especially since it tends to be a whole new type of language.  But those companies and organizations that use social media marketing to share their story will be able to harness the power of social media and the potential risks it can seem to impose.  In all honesty, social media marketing is a mistake to ignore. 

The impact of social media marketing
on your business & organization

Instant Networking

Social media is one of the quickest ways to meet new people, develop relationships, and find new and potential clients within a minute.  And, just like an in-person “After Hours Business” networking function, social media offers the ability for conversation in real time.  When someone leaves you a comment on Facebook & Instagram, or retweets you on Twitter, or takes a look at your profile on Instagram, they are expecting reciprocation.  There is a certain expectation that when someone shares your content, you will also share theirs, and in turn, a social media network is formed.

Cost effective

Social Media Marketing is the absolute cheapest way you can promote the story of your business and organization.  Creating a marketing strategy that helps to promote your content over multiple social media platforms will help you to build your reputation, which is turn gives you visibility.

We recommend promoting on the following platforms:

  • Facebook
  • Instagram (& IGTV if you are looking to start a vlog)
  • Twitter
  • LinkedIn
  • YouTube & Vimeo
  • Your own blog

recruitment

Social media is also the latest and greatest recruiting tool when wanting to hire new employees, search for new sponsors, or even to gain a new business partner.  LinkedIn allows users to post their resumés and allows you to contact that person directly about new job opportunities that you may have with your business or organization.

 

seo

More than likely you have heard the term “SEO” thrown around a lot these days.  Search Engine Optimization (or SEO) is basically the practice of using words that are frequently used in search engines, like Google.  Google AdWords is a great resource to tap into when researching the best words to use in social media write ups, your blog, and on your website, to get you noticed by leading search engines.

research

Social media is one of the best ways to do research.  Hello internet stalking!  This allows you to research a new client, an interviewee, or even check out the latest trends that online newspaper or magazine has going on before you get on for that interview.  It is also an easy way to keep up with the latest trends, how to gauge your competition, find new initiatives for your business/organization, or even to find people, businesses, and sponsors that you can collaborate with. 

As with anything, there are pros and cons of Social Media Marketing, but it has no doubt become one of the most, if not THE most important tool in your tool belt when in preparation for sharing your story in your marketing

Though easy for some, there are a lot of businesses and organizations that are struggling with this new way of marketing, especially since it tends to be a whole new type of language.  But those companies and organizations that use social media marketing to share their story will be able to harness the power of social media and the potential risks it can seem to impose.  In all honesty, social media marketing is a mistake to ignore. 

Simple Social Media marketing Strategy

this package includes:

  1. Networking
  2. Content Promotion
    & Management of two (2) Social Profiles
  3. SEO
  4. Research
  5. Recruiting
  6. Management of 2 social profiles

investment

$850 per month

add-ons

  • Graphic Design – $45 per hour
  • Content Research – $25 per hour
  • Video Packages
  • Web Design & Creation

social media marketing strategy & content creation

this package includes:

  1. Networking
  2. Content Promotion & Management of each profile
  3. SEO
  4. Research
  5. Recruiting
  6. Management of your social profiles
  7. Content Creation (Graphic Design)
  8. Individualized Creation for Each Profile
  9. Monthly Analytics
  10. Troubleshooting

investment

1 platform – $600 per month
2 platforms – $1,200 per month
3 platforms – $1,800 per month
4+ platforms – $400 per platform per month

add-ons

  • Video Packages
  • Web Design & Creation