Video production & marketing is basically the entire process of creating a video.  Whether it is a short film, a full-length move, or (more likely for you) a business marketing video, the process is basically the same across the story board, even though the specifics may vary a little for each.  The basic process of video production & marketing can be broken down into three categories: pre-production, production, and post-production.

0 %

of executives watch work-related business websites at least once a week.
[Source: Forbes]

0 %

of people would rather watch a video than read text (if both are available).
[Source: Forbes]

0 %

of potential business partners, potential sponsors, and potential clients visit a business/organization website after watching a video.
[Source: Forbes]

0 %

of internet users spend more time on a website if there is video present.
[Source: Mist Media]

Video is one of the fastest growing types of content being developed today, YouTube being the number one search engine of this modern age.  Why?  Simply, video translates better and is more impactful than any other medium.

The 3 Stages of Video Production

There are many businesses out there today that offer video production as a service.  Unfortunately, that also means that there are many companies that do not have any filming experience to create marketing videos or any other business/organizational videos that actually enhance a companies image, or showcase their products and services.  For video production to be successful, there is much more that has to go into it than just a guy behind a camera. 

The video that shares your story must be distributed correctly to hit your target market, or your video will only reach a small amount of potential customers and sponsors.  If you have any sort of competition, your video needs to show why your story fits best with their story.  For that reason, you need to achieve better results by creating several short videos, each for a different and specific target audience.  Your videos then can be distributed through the correct platforms to reach the maximum amount of people to whom your story fits well.

Pre-Production

Pre-Production is the planning stage.  We will not be recording anything during this process, just preparing.  This is the stage where an idea is formed, a script is written, the cast (if needed) is selected, and any other crew members are chosen.  This is the time that we will organize and prepare for the recording process.  Interview and scene locations are selected, scripts are edited and revised if necessary, and an outline of the recording process is created.  This will also be the time when we choose the hour we film, find the lighting for when we film, and find out what is needed to set the scene as needed.

Production

This stage is where each interview and/or scene is shot until it is found to be satisfactory.  Once completed, we will go on to the next interview and/or scene until the filming schedule is complete.

Post-Production

This is the place where everything we just shot becomes a completed product.  We will merge each scene and the multiple cameras we used to shoot to create a vivid and engaging scene that shares your story.  We will sync the audio with the video, edit the audio and video, add any special effects that are needed.  If you choose to have a jingle created unique to your company, we will also put that into effect.

Our definition of “edited video” means fully processed, top quality footage. 

Getting one minute of edited footage involves a substantial amount time and a lot of unused footage. Whether there are multiple takes needed to get a shot, shots that did not look as good as hoped, or a multitude of other reasons, getting one minute of great footage means getting at least 10 times the amount of unusable footage. In turn, that translates to hours or even multiple days of filming, depending on the time it takes to set up each shot.

Custom Video Package

what you take home

our custom video package is designed to fit to your unique video needs. Starting at one minute of edited video, you get to choose how you want to divide up that time. Whether a one minute long feature or 1 30s and two 15s, etc.

you also have the ability to add additional edited time in 30s increments.

the process

  • up to one (1) hour consultation sessions for every one (1) edited minute of footage to capture the vision of your brand
  • filming time will vary depending on the amount of footage needed
  • all videos recorded in 4K ultra high definition resolution
  • filmed with DSLR’s, GoPro’s and drone (weather permitting) 
  • voiceover recordings  (if added on)
  • completed videos delivered within fifteen (15) business days of filming
  • all footage will be stored on our servers, available for any additional videos you may want after the initial filming process
  • (1) one free edit per one minute of video
  • you also have the ability to add additional edited time in 30s increments.

investment

$2,250
for one minute of edited video

add-ons

  • each additional 30s of edited video: $800 – $1,200
  • drone: $200 for 30s of editable footage
  • 30s of original music: $4,500
  • voice over: $150 / 30s
  • additional edits: $150 / edit
  • Social Media Marketing
  • Website Design & Creation

Classic Video Package

what you take home

similar to the custom package, you can choose how you want your 2 and a half minutes of video delegated.  

 

for example:

  • three (3) – 30 second sizzle reels of your best features and services
  • a 1-minute cinematic commercial that will introduce your brand, location, and atmosphere of your business/organization

the process

  • two one (1) hour consultation sessions to capture the vision of your brand
  • one day of filming 
  • filming time will vary, likely starting at one day
  • all videos recorded in 4K ultra high definition resolution
  • filmed with DSLR’s, GoPro’s and drone (weather permitting) 
  • completed videos delivered within ten (10) business days of filming
  • all footage will be stored on our servers, available for any additional videos you may want after the initial filming process
  • (1) one edit per 30 seconds of completed video

 

investment

$4,500
for 2 1/2 minutes of edited video

add-ons

  • drone: $250 for 30s of editable footage
  • 30s of original music: $4,500
  • voice over: $150 / 30s
  • additional edits: $150 / edit
  • Social Media Marketing
  • Website Design & Creation

ELITE Video Package

what you take home

similar to the custom package, you can choose how you want your six (6) minutes of video delegated

for example:

  • four (4) – 30 second sizzle reels of your best features and services
  • (2) one (1)-minute cinematic commercial that will introduce your brand, location, and atmosphere of your business/organization
  • One (1) two minute piece talking about the history of your business

the process

  • two one (1) hour consultation sessions to capture the vision of your brand
  • one day of filming 
  • filming time will vary, likely starting at one day
  • all videos recorded in 4K ultra high definition resolution
  • filmed with DSLR’s, GoPro’s and drone (weather permitting) 
  • completed videos delivered within fifteen (15) business days of filming
  • all footage will be stored on our servers, available for any additional videos you may want after the initial filming process
  • (1) one edit per 30 seconds of completed video

 

investment

$10,000
for 6 minutes of edited video

add-ons

  • drone: $500 for 1 minute of editable footage
  • 30s of original music: $4,500
  • voice over: $150 / 30s
  • additional edits: $150 / edit
  • Social Media Marketing
  • Website Design & Creation

executive Video Package

what you take home

similar to the executive package, you can choose how you want your ten (10) minutes of video delegated.  

for example:

  • eight (8) – 30 second sizzle reels of your best features and services
  • three (3) one (1)-minute cinematic commercial that will introduce your brand, location, and atmosphere of your business/organization
  • one (1) three minute piece talking about the history of your business

 

the process

  • two one (1) hour consultation sessions to capture the vision of your brand
  • one day of filming 
  • filming time will vary, likely starting at one day
  • all videos recorded in 4K ultra high definition resolution
  • filmed with DSLR’s, GoPro’s and drone (weather permitting) 
  • completed videos delivered within twenty (20) business days of filming
  • all footage will be stored on our servers, available for any additional videos you may want after the initial filming process
  • (1) one edit per 30 seconds of completed video

 

investment

$16,000
for ten (10) minutes of edited video

add-ons

  • drone: $800 for 90s of editable footage
  • 30s of original music: $4,500
  • voice over: $150 / 30s
  • additional edits: $150 / edit
  • Social Media Marketing
  • Website Design & Creation